Himalayan Institute Revamps Pricing Model, Memberships
It’s not often a global non-profit organization completely revamps its pricing model and membership levels to better serve their global community. The Himalayan Institute, a leader in the field of yoga, meditation, spirituality and holistic health, has done just that.
HONESDALE, PA—April 2, 2012 —It’s not often a global non-profit organization completely revamps its pricing model and membership levels to better serve their global community. The Himalayan Institute, a leader in the field of yoga, meditation, spirituality and holistic health, has done just that.
“The decision to refresh our pricing and membership model was an easy one,” said Matthew Douzart, Executive Director. “We listened very carefully to our guests. They wanted simplicity, ease and more access to the Institute. So, we made the change.”
Founded in 1971, the Himalayan Institute offers weekend workshops, seminars, professional certifications and the opportunity for meditation retreats at their 400-acre center in the Poconos of northeastern Pennsylvania.
“All of our offerings had always been priced à la carte,” said Douzart. “Now, we have three membership levels that provide more options for our guests than if they purchased services piece-by-piece.”
The Basic Membership is free and includes a digital subscription to Yoga International Magazine, the award-winning membership magazine of the Himalayan Institute. The next-level is the Digital Membership for $199 per year which includes access to on-demand content as well as print and digital subscriptions to Yoga International Magazine.
“In the past, when a customer wanted to study with our teachers, they had to come out to the Institute,” said Todd Wolfenberg, Marketing Director. “We’re putting a number of our seminars online so that now they can watch them whenever and wherever they want. Beautiful though it is here, this is a great option for guests who can’t get here often. It’s our most popular membership level.”
The Premium Membership, priced at $299 per year, includes everything in the Basic and Digital Memberships, plus tuition-free access to most of the programs offered at the Institute.
“We’re proud to offer 24 programs from June to December 2012 that are included in our Premium Membership,” said Sarah Goddard, Professional Education Manager. “Without the Premium Membership, each program would cost anywhere from $149 to $299 plus accommodations. With the Premium Membership, guests only need to arrange accommodations. It’s a huge value.”
The Himalayan Institute has plans to grow Premium Membership offerings beyond 2012 and are continually adding new content to their on-demand library of renowned programming on tantra, yoga and meditation.
“When someone comes to the Institute or spends time with us online, we want them to really be present. By taking our options and condensing them into three membership levels, the guest walks away with more value and more time to spend on their studies,” said Douzart. “The Himalayan Institute is very much a living tradition; and we want everyone to have access to it. Now, we offer more access, more easily.”
For more information on new membership options at the Himalayan Institute, please visit HimalayanInstitute.org/Membership.
About the Himalayan Institute
A leader in the field of yoga, tantra, meditation, spirituality and holistic health, the Himalayan Institute is a non-profit, international organization dedicated to serving humanity through educational, spiritual and humanitarian programs. The Institute and its varied activities and programs exemplify the spiritual heritage of mankind that unites East and West, spirituality and science, with ancient wisdom and modern technology.
Founded in 1971 by Swami Rama of the Himalayas, the Institute draws on its roots in the yoga tradition to offer programs in self-transformation, yoga, meditation and holistic health at its headquarters in Honesdale, Pennsylvania. The Himalayan Institute offers a number of educational programs and services, publishes Yoga International Magazine and more than 60 titles, produces a line of high quality health products, runs the Total Health Center and operates global humanitarian projects in India, Mexico and Cameroon, West Africa.